Company Profile
Elaf Food General Trading & Food-Stuff Co.
Founded in 2010 as a limited liability company, Elaf General Trading Food Company (ELAF) is a recognized Kuwaiti-owned food & beverage company that owns and operates homegrown franchise concepts.
Primary objectives of the company are
1. Provide a full range of hospitality services; including establishment and management of restaurants and catering services; ELAF has taken full initiatives to make sure that its homegrown concept, Farooj Republic (FR) is ready to franchise out of Kuwait from day one. With a strong team of design and policy and procedure manuals, the company has created a strong foundation for the concept to succeed. From 2010 to the present, ELAF has succeeded in accomplishing an outstanding growth with the development and franchise of FR brand in MENA, namely:
2. ELAF opens its first FR branch to the public in a prime location within Salmiya district in 2011
3. ELAF opens the door of the second branch as a food court model concept in Tijaria Complex in 2012
4. ELAF embarks on its second food court model and third branch in Gate Mall in 2014
5. ELAF opens its fourth and biggest standalone concept with dining capacity of 50 seats in Aswaq Al Qurain in 2015
6. ELAF opens the door of the fifth branch in Kitan targeting Farwaniya Governorate in 2016
7. ELAF opens its sixth branch with dinning service in Jahra in 2018
8. ELAF invest in 1000 SQM state of an art central production kitchen to meet its strategic expansion plan in 2018 in Aswaq Al Qurain
9. ELAF opens its seventh location with standalone model in the area of Ardiya in 2018
10. ELAF signs its first franchise deal in Qatar in 2019
11. ELAF signs its second franchise deal in KSA (Eastern Province) in 2019
12. ELAF signs its third franchise deal in Iraq (Bagdad) in 2020